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Proenza Schouler F/W 2018

Art / Architecture / Design / Fashion

Proenza Schouler

Fall/Winter 2018

You can take a brand out of America but you can’t take America out of a brand. New York-based fashion house Proenza Schouler presented their fall/winter 2018 collection during the Paris haute couture calendar in January, their second consecutive show in Europe’s fashion capital.

Posted September 10th, 2018 By Colby Mugrabi

Perhaps not so ironically, the cornerstone of this season’s collection was handicraft, but not the elaborate type that women are accustomed to seeing at lavish, couture defiles. Instead, creative directors Jack McCollough and Lazaro Hernandez took a journey back to the 1970s American West. California’s Hippie movement and women’s liberation were jumping off points for the design duo, as were classic Americana textiles, Western patchwork, and old-fashioned craft. The designers stayed true to the brand’s relaxed-yet-sophisticated hallmark silhouettes, working in neo-hippy citations through pops of tie-dye, macramé, unique prints, and woven leather. Despite the show’s bohemian focus, the designers never lost sight of the brand’s core customer, working in luxurious textures, tailored overcoats, rich detailing and statement accessories, making for a masterfully eclectic collection that Proenza’s girls are sure to covet.