Mmerch News
What the mmERCH?
Everything You Need and Want to Know About the mmERCH Architected Seedphrase-Swarovski- Christie’s Drop
Blockchain
mmERCH is tech-enabled fashion dedicated to changing the way the world thinks about every aspect of the industry — from creative ideation and manufacturing to retail and the wearer’s experience.
Leveraging generative design and the blockchain, we create Neo-Couture: collections of luxury apparel where each item is 1/1/x, a singular design linking art and fashion across the digital and physical. Viewing fashion as hardware, our pieces are programmed to provide access to the wider world of art and culture, online and IRL. Welcome to Culture Wear.
It started with Seedphrase — a mmERCH advisor, a renowned digital art collector and patron, and passionate proponent of luxury fashion and Web3. Right up our alley.
We took as inspiration what may be the most iconic generative one-of-one — Seedphrase’s seven-trait CryptoPunk, arguably the rarest of all 10K outputs from Larva Labs’ pivotal 2017 collection.
So we added a seventh trait to our signature hoodie — a drawstring. Most of the cord ends will be silicone dipped, but for a subset of the rarest of the rare, we brought in Swarovski® to adorn them.
· 20 hoodies feature Swarovski pavé crystals set in sterling silver.
· And two hoodies are finished with pavé Swarovski Created Diamonds hand-set in 14k white gold.
And wanting to celebrate the punk community, we turned to another icon, the pink haired CryptoPunk herself, Claire Silver, to create the art. (At mmERCH, we respect the will to be iconic.)
Drop Deets
· 322 1-of-1 hoodies available in your choice of S, M, L, & XL.
· 22 hoodies feature ultra luxe cord ends adorned in Swarovski® crystals or Created Diamonds.
· 5 ultra luxe hoodies featuring Swarovski cord ends are available via auction at Christie’s prior to the public mint. Each pairs with a 1/1 artwork by Claire Silver.
· Like all mmERCH drops, minters and claimers are airdropped receipt tokens, a fully f**kable ERC-1155 token created by Die With The Most Likes.
· The claim window opens after the collection mints out.
· Once you claim your physical, you’ll receive a 1/1/x NFT artwork featuring your unique hoodie by none other than Claire Silver.
· ALL HOODIES MUST BE CLAIMED BY OCT 18!!!! WE’RE NOT KIDDING. PLEASE, PLEASE BE SURE TO CLAIM BY OCT 18 @ 11:59 EDT! (All hoodies are made to order with a production and delivery time of roughly 6-8 weeks.)
· Unless you got a diamond or purchased through the Christie’s sale! Then you are free to claim until October 1, 2025.
Allowlist Price: .269 ETH Public Sale Price: .296 ETH
Drop Dates & Times
· Christie’s Auction: 10 AM EDT Sept 25 - 10 AM EDT Oct 2
· Allowlist: Oct 1 @ 10:00 AM EDT to Oct 2 @ 10:00 AM
· Public Sale: Oct 2 @ 11:00 AM EDT - Mint Out
· Reveal of your hoodies: Within 24 hours of mint out (stay tuned via X, Discord, our site, or our newsletter to know exactly when)
· Claim Window Opens (for physical): After collection mints out
· Claim Window CLOSES: Oct 18 @ 11:59 PM EDT
Pre reveal
Receipt token
Reveal
Claire Silver artwork
How the Drop Works
· Pre-reveal: Mint
· Mint BONUS: You get a receipt token — an artwork created by Die With the Most Likes. This is an open, yet limited, edition that is only for this calendar year. Next year, it’ll be by a different artist…so get yours now!
· Reveal. See which hoodie you got!
· Trade on OpenSea….to find the one that makes your heart go pitter patter.
· Claim your physical. Your hoodie is included with your mint; shipping is free too (just pay gas). Note: As your garment is made to order, it will take 6-8 weeks to ship.
· Claim BONUS! You get another receipt token — the same artwork created by Die With the Most Likes. These are receipts you want to keep.
· Receive your artwork by Claire Silver. Six works are 1/1 original videos, while the remaining 316 are 1/1/x, where the rarity of the image corresponds to the rarity of your hoodie’s style. All works feature the correlating unique hoodie.
Allowlist spots
The following collections may participate in this Presale on a first come first serve basis. Snapshots were taken of these collections on September 20, 2024 @ 10:00 AM EDT.
· mmERCH post-claim Genesis NFT holders
· CryptoPunks
· Corpo | Real by Claire Silver
· Scratch off winners (from the Christie’s Tech Summit)
