R by 45rpm

Searching for seasonless basics with Japanese-grade attention to detail and craftsmanship? Look no further than R by 45rpm, located on Mercer and Houston in downtown New York. The brand, which counts few stores outside of eastern Asia, prides themselves on their design ethos centered on customers around the world wearing their clothing with pleasure. Their sincere philosophy and use of the highest quality, 100% organic materials, produce garments of esteemed durability and simplicity. From rustic cottons and linens to delicate cashmere and perfectly died indego, 45rpm has garnered a devoted, international following of creative men and women. The New York store’s freshly-watered stone floors coupled with the brand’s trademark incense make R by 45rpm’s tiny Japanese oasis in the heart of Soho a ‘Must Go’ for shoppers looking for a taste of eastern Asia.