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Must Go

The Prada Double Club Miami

A Carsten Höller Project


December 5 - 7, 2017


71 NW 14th Street, Miami, FL

Prada is the luxury brand on everyone’s minds at this year's Miami Art Basel. Not only does this week mark the opening of Prada’s latest retail store, four-years in the making, in heart of Miami’s Design District, but Fondazione Prada, the brand’s arts and culture counterpart, has teamed up once again with Belgian-German artist Carsten Höller to open The Prada Double Club Miami. For three nights only, Höller will revive his Double Club concept, which first debuted in 2008 in an old Victorian Warehouse in London and stayed running for eight months. This iteration of the duel-themed nightclub is set in a former 1920s film studio and, like its previous incarnation, addresses the concept of two-sidedness, this time manifested in its split layout between an internal club space and an external tropical garden. The Prada Double Club Miami is a ‘schizophrenic’ nightclub concept offering a unique approach to the arts, entertainment, hospitality and human interaction, dreamt up by two creative visionaries; a ‘Must Go’ for anyone in Miami who has managed to make it on the brand’s tightly controlled guest list!

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