Marc Newson x Nike Air Vapormax Mid
What makes for a successful partnership? Above all, success is determined by a collective desire at achieving a set end goal or result. For Marc Newson and Nike, that shared motivation is best categorized by a mutual quest towards innovation.
The fairytale collaborative relationship between the Australian-born industrial designer and the American multinational sportswear company began in 2000 with the creation of the AVEZDOCHKA, a space-inspired shoe that hit shelves in 2004. The success of Newson’s bold and sophisticated AVEZDOCHKA brought a second sneaker design to fruition in 2017, dubbed the ‘Marc Newson x Nike Air Vapormax Mid’.
A footwear equivalent to the diversified nature of Newson’s own practice – one that is rooted not only in design, but in the participatory aspect of human interaction – the Marc Newson x Nike Air Vapormax Mid is a product to wear and use in everyday life. Utilizing Nike’s lighter-than-ever VaporMax Air cushioning technology and the brand’s sock inspired Flyknit material, the sneaker’s thoughtful design merges traditional materials - vegetable-tanned leather paneling, exposed stitching and Velcro – with elements of unparalleled innovation. This eye catching footwear hybrid is a must have sneaker for daily use no matter the occasion.