Karl Lagerfeld took ‘supermarket chic’ to new heights by transforming Paris’ Grand Palais into a “Chanel Shopping Center” for the brand’s Fall/Winter 2014 runway show. Inspired by the increasingly casual tendencies of contemporary society, Lagerfeld defined the supermarket as a “thing of today’s life.”
As the show commenced, models strutted down makeshift grocery aisles, browsing shelves chalk full of Chanel-branded products, all redesigned to suit Lagerfeld's trademark wit. Tweed energy drinks, Coco Flakes, bottled water labeled “Eau de Chanel No. 0” and Camembert cheese renamed “Cambonay” – in reference to the brand’s 31 Rue Cambon flagship – all lined the seemingly endless rows of Chanel’s Pop-art Shopping Center.
When conceptualizing the show, Lagerfeld took cues from his fall/winter 2014 haute couture show, injecting the collection with a sense of everyday ease and high fashion comfort. Candy-colored tweed blazers were layered atop leather tracksuit trousers, while sporty, quilted cropped jackets were styled with the season’s trademark sneakers – some of which extended above the knee like shin guards – adding a sense of playfulness and kitsch to each look. Evening dresses bore colorful corsets and geometric patterns, while Memphis-inspired prints were the collection’s standout motifs. Even the most traditional Chanel silhouettes were given a sporty revival, modernized through casual layering atop distressed body stockings.
The season’s standout accessories were shopping baskets molded from Chanel’s iconic chain straps interfaced with black leather detailing, while the brand’s artful, post-modern handbags of the season simulated egg and milk cartons. Meanwhile, padlock necklaces and makeshift candy jewelry completed each look, while each model’s tight ponytails sported strips of colorful tweed ribbon.
The runway show was a simulation of what a Chanel supermarket experience would look like, complete with signage reading “Plus 30 Percent;” revealing Lagerfeld's intention to expose the power of branding and serving as a “modern statement for expensive things.”
As one of the brand’s most interactive presentations to date, attendee participation contributed to the youthfulness of the overall collection. The show concluded with a final announcement that the Chanel Supermark was about to close, urging guests to storm the aisles. As Rihanna shopped alongside model Cara Delevingne, fashion hungry onlookers swarmed the shelves, vying to get their hands on Chanel-branded products that are sure to be the brand’s must-have ephemera for many years to come.
![Chanel fw 2014 muse board](http://images.ctfassets.net/nonm77rtn1g8/1RFjXYJQW9wNsABc6rshfA/53b2713f817e5844d5e580c2e9a0d0cd/Chanel_FW_2014_Muse_Board.jpg?w=1000&q=70)
References
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Duane Hanson
Supermarket Shopper, 1970
![Duane hanson supermarket shopper 1970](http://images.ctfassets.net/nonm77rtn1g8/790XlPEFz2z8wRYVk16HfC/b86279e46df4a552653f89ed53e176fd/Duane-Hanson--Supermarket-Shopper--1970.jpg)
Peter Shire
Double Peach Stack, 2004
![Peter shire double peach stack 2004](http://images.ctfassets.net/nonm77rtn1g8/4U6onlouqAB51lDo30dsVv/fa3c7d1654cf444795b44ed7daa75072/Peter_Shire__Double_Peach_Stack__2004.jpg)
Andreas Gursky
99 Cent, 1999
![99 cent. andreas gursky 1999](http://images.ctfassets.net/nonm77rtn1g8/5kvR6MAyll0YhRPplgAs0e/5c9318b559992b73d8a17c92ecb3ba26/99_Cent._Andreas_Gursky__1999.jpg)
Adam McEwen
Sorry, 2012
![Adam mcewen sorry](http://images.ctfassets.net/nonm77rtn1g8/3H0fmyRQ24Wz2S1lw1krkl/c229a8f180c64f2bfd0e48706652744e/Adam_McEwen_Sorry.jpg)
Josef Hoffmann
Fruit Basket, 1908
![Josef hoffmann fruit basket 1908](http://images.ctfassets.net/nonm77rtn1g8/2LenYlzJpbhnRociHrCN1z/1cc214cc64cc3eefcac9498d3bb0a01d/Josef_Hoffmann__Fruit_basket__1908.jpg)
Felix Gonzalez-Torres
Untitled, 1992
![Felix gonzalez torres unitited 1992](http://images.ctfassets.net/nonm77rtn1g8/2jMJvPbK8TnlrK0t9eRvoe/2f7a353a4bdf49cb7a28e4f1bad8e4d0/Felix_Gonzalez-Torres_____Unitited_____1992.jpg)
Andy Warhol
Grocery Shopping, 1964
![Andy warhol grocery shopping 1964](http://images.ctfassets.net/nonm77rtn1g8/4CU2P8b7wVw1GKSyGeYlFQ/917af444f8098721d16350cc5b8befdf/andy-warhol-grocery-shopping-1964.jpg)
Eamonn J. McCabe
Carmen Kass, 1998
![Carmen kass by eamonn j. mccabe 1998](http://images.ctfassets.net/nonm77rtn1g8/1qJmrLp3yt3o1jDvkTtbxE/4e637488aebe0828c01b0658df6f0921/Carmen_Kass_by_Eamonn_J._McCabe__1998.jpg)
Helmut Newton
Model in Chanel, American Vogue, 1967
![Chanel photo by helmut newton vogue us 1967](http://images.ctfassets.net/nonm77rtn1g8/6P8S7mfoJErCbMJgabPpGA/05e655c217f1e48f0f1a4d13e067b729/Chanel__photo_by_Helmut_Newton__Vogue_US_1967.jpg)
Paper Wedding Gown
1960s
![Paper wedding gown 1960s](http://images.ctfassets.net/nonm77rtn1g8/1MEU9hZRZIC8ehKaI2T9bC/8d0ee6fd366b80b9cc8722edc812dcca/Paper_Wedding_Gown__1960s.png)
Memphis Design
Karl Lagerfeld's Apartment, 1980s
![Karl lagerfeld and his memphis design apartment](http://images.ctfassets.net/nonm77rtn1g8/VnoTmsnkFI6cau1MLthiL/d841cd34af117e83592f1f8820760b77/Karl_Lagerfeld_and_his_Memphis_design_apartment.jpg)
Andy Warhol
Life Savers, 1985
![Life savers 353 by andy warhol is part of warhol s advertisements series created in 1985](http://images.ctfassets.net/nonm77rtn1g8/2LhBAGC4jri8Ic1dToHp8t/cf2f107a0984f42dd6ede037e8ae6b2b/Life_Savers_353_by_Andy_Warhol_is_part_of_Warhol_s_Advertisements_series_created_in_1985.jpg)
Michele de Lucchi
Kristall, 1981
![Michele de lucchi kristall 1981](http://images.ctfassets.net/nonm77rtn1g8/2pFPYnp25MqJwuxHLQtb1Q/72d556f11a94aea7781e82c5a23280dd/Michele_de_Lucchi___Kristall___1981.jpg)
Vivienne Westwood
Spring/Summer 1991
![slash](http://images.ctfassets.net/nonm77rtn1g8/4vrLadOUeFJr4AMU07p3YX/942fa0f143720bf206000603d611fc27/_SLASH.png)
Peter Shire
Bel Air Easy Chair, 1982
![Peter shire bel air easy chair memphis milan post 1982](http://images.ctfassets.net/nonm77rtn1g8/1RSBb9n3TenO4nQfujlMRV/8ded754792d4b6c70e72192fe932c8b9/Peter_Shire___Bel_air__easy_chair__Memphis_Milan__post_1982.jpg)
Peter Shire
Viennese Wedge
![Peter shire viennesewedge](http://images.ctfassets.net/nonm77rtn1g8/2SzeGugmcPc73zpcZtLZn3/2b527e81e6342ec39cc37f1898956f77/Peter_Shire__VienneseWedge.jpg)
Richard Estes
Food City Supermarket, New York City, 1960s
![Richard estes food city supermarket new york city 1960s](http://images.ctfassets.net/nonm77rtn1g8/48fBa36dgESocdNLHbGPSh/c7d12a190e43c7a1ba078fb1eb3ebe0d/Richard_Estes_Food_City_Supermarket_New_York_City_1960s.jpg)
Shiro Kuramata
Panacée Rug
![Shiro kuramata panace e rug](http://images.ctfassets.net/nonm77rtn1g8/4wGcVdJjMuGcWkwPIKeMkg/be1aab2e1868c416ae25220adb8066b7/Shiro_Kuramata__Panace__e_Rug.jpg)
Steven Meisel
Kirsty Hume and Amber Valletta, American Vogue, September 2008
![Steven meisel with kirsty hume and amber valletta vogue september 2008](http://images.ctfassets.net/nonm77rtn1g8/4qJfOHUtK5L9ASEGU1Qg60/47a856f9da07ea835373b0e30ca35d81/Steven_Meisel_with_Kirsty_Hume_and_Amber_Valletta__Vogue_September_2008.jpg)
Tom Friedman
Care Package, 2008
![Tom friedman care package manipulated 2008](http://images.ctfassets.net/nonm77rtn1g8/6O0WDGD6srtuGXJ4Xhqdnn/c9a08a151680b1cb60a89aa8f366b0da/Tom_Friedman__Care_Package__Manipulated___2008_.jpg)
Tom Sachs
Shopping Cart Chair, 1993
![Tom sachs shopping cart chair 1993](http://images.ctfassets.net/nonm77rtn1g8/66XWRdeFhgQBSt9SOGC0RF/b30b91835a4ea868a4e96663e149d727/Tom_Sachs__Shopping_cart_chair___1993.jpg)
Richard Avedon
Twiggy wearing Yves Saint Laurent, American Vogue, 1968
![Twiggy wearing ysl tunic pyjamas with pink and blue flowers embroidered on lace edged in pink linen. by avedon. vogue 1968](http://images.ctfassets.net/nonm77rtn1g8/1fs2jj0ePvsU3Io6qzAUL1/cc1a7c25dd4f4f00d333705d4149ce42/Twiggy_wearing_YSL_tunic_pyjamas_with_pink-and-blue_flowers_embroidered_on_lace__edged_in_pink_linen._by_Avedon._Vogue_1968.jpg)
References
![Duane hanson supermarket shopper 1970](http://images.ctfassets.net/nonm77rtn1g8/790XlPEFz2z8wRYVk16HfC/b86279e46df4a552653f89ed53e176fd/Duane-Hanson--Supermarket-Shopper--1970.jpg?w=1000&q=70)
Duane Hanson
Supermarket Shopper, 1970
1 of 22
![Peter shire double peach stack 2004](http://images.ctfassets.net/nonm77rtn1g8/4U6onlouqAB51lDo30dsVv/fa3c7d1654cf444795b44ed7daa75072/Peter_Shire__Double_Peach_Stack__2004.jpg?w=1000&q=70)
Peter Shire
Double Peach Stack, 2004
2 of 22
![99 cent. andreas gursky 1999](http://images.ctfassets.net/nonm77rtn1g8/5kvR6MAyll0YhRPplgAs0e/5c9318b559992b73d8a17c92ecb3ba26/99_Cent._Andreas_Gursky__1999.jpg?w=1000&q=70)
Andreas Gursky
99 Cent, 1999
3 of 22
![Adam mcewen sorry](http://images.ctfassets.net/nonm77rtn1g8/3H0fmyRQ24Wz2S1lw1krkl/c229a8f180c64f2bfd0e48706652744e/Adam_McEwen_Sorry.jpg?w=1000&q=70)
Adam McEwen
Sorry, 2012
4 of 22
![Josef hoffmann fruit basket 1908](http://images.ctfassets.net/nonm77rtn1g8/2LenYlzJpbhnRociHrCN1z/1cc214cc64cc3eefcac9498d3bb0a01d/Josef_Hoffmann__Fruit_basket__1908.jpg?w=1000&q=70)
Josef Hoffmann
Fruit Basket, 1908
5 of 22
![Felix gonzalez torres unitited 1992](http://images.ctfassets.net/nonm77rtn1g8/2jMJvPbK8TnlrK0t9eRvoe/2f7a353a4bdf49cb7a28e4f1bad8e4d0/Felix_Gonzalez-Torres_____Unitited_____1992.jpg?w=1000&q=70)
Felix Gonzalez-Torres
Untitled, 1992
6 of 22
![Andy warhol grocery shopping 1964](http://images.ctfassets.net/nonm77rtn1g8/4CU2P8b7wVw1GKSyGeYlFQ/917af444f8098721d16350cc5b8befdf/andy-warhol-grocery-shopping-1964.jpg?w=1000&q=70)
Andy Warhol
Grocery Shopping, 1964
7 of 22
![Carmen kass by eamonn j. mccabe 1998](http://images.ctfassets.net/nonm77rtn1g8/1qJmrLp3yt3o1jDvkTtbxE/4e637488aebe0828c01b0658df6f0921/Carmen_Kass_by_Eamonn_J._McCabe__1998.jpg?w=1000&q=70)
Eamonn J. McCabe
Carmen Kass, 1998
8 of 22
![Chanel photo by helmut newton vogue us 1967](http://images.ctfassets.net/nonm77rtn1g8/6P8S7mfoJErCbMJgabPpGA/05e655c217f1e48f0f1a4d13e067b729/Chanel__photo_by_Helmut_Newton__Vogue_US_1967.jpg?w=1000&q=70)
Helmut Newton
Model in Chanel, American Vogue, 1967
9 of 22
![Paper wedding gown 1960s](http://images.ctfassets.net/nonm77rtn1g8/1MEU9hZRZIC8ehKaI2T9bC/8d0ee6fd366b80b9cc8722edc812dcca/Paper_Wedding_Gown__1960s.png?w=1000&q=70)
Paper Wedding Gown
1960s
10 of 22
![Karl lagerfeld and his memphis design apartment](http://images.ctfassets.net/nonm77rtn1g8/VnoTmsnkFI6cau1MLthiL/d841cd34af117e83592f1f8820760b77/Karl_Lagerfeld_and_his_Memphis_design_apartment.jpg?w=1000&q=70)
Memphis Design
Karl Lagerfeld's Apartment, 1980s
11 of 22
![Life savers 353 by andy warhol is part of warhol s advertisements series created in 1985](http://images.ctfassets.net/nonm77rtn1g8/2LhBAGC4jri8Ic1dToHp8t/cf2f107a0984f42dd6ede037e8ae6b2b/Life_Savers_353_by_Andy_Warhol_is_part_of_Warhol_s_Advertisements_series_created_in_1985.jpg?w=1000&q=70)
Andy Warhol
Life Savers, 1985
12 of 22
![Michele de lucchi kristall 1981](http://images.ctfassets.net/nonm77rtn1g8/2pFPYnp25MqJwuxHLQtb1Q/72d556f11a94aea7781e82c5a23280dd/Michele_de_Lucchi___Kristall___1981.jpg?w=1000&q=70)
Michele de Lucchi
Kristall, 1981
13 of 22
![slash](http://images.ctfassets.net/nonm77rtn1g8/4vrLadOUeFJr4AMU07p3YX/942fa0f143720bf206000603d611fc27/_SLASH.png?w=1000&q=70)
Vivienne Westwood
Spring/Summer 1991
14 of 22
![Peter shire bel air easy chair memphis milan post 1982](http://images.ctfassets.net/nonm77rtn1g8/1RSBb9n3TenO4nQfujlMRV/8ded754792d4b6c70e72192fe932c8b9/Peter_Shire___Bel_air__easy_chair__Memphis_Milan__post_1982.jpg?w=1000&q=70)
Peter Shire
Bel Air Easy Chair, 1982
15 of 22
![Peter shire viennesewedge](http://images.ctfassets.net/nonm77rtn1g8/2SzeGugmcPc73zpcZtLZn3/2b527e81e6342ec39cc37f1898956f77/Peter_Shire__VienneseWedge.jpg?w=1000&q=70)
Peter Shire
Viennese Wedge
16 of 22
![Richard estes food city supermarket new york city 1960s](http://images.ctfassets.net/nonm77rtn1g8/48fBa36dgESocdNLHbGPSh/c7d12a190e43c7a1ba078fb1eb3ebe0d/Richard_Estes_Food_City_Supermarket_New_York_City_1960s.jpg?w=1000&q=70)
Richard Estes
Food City Supermarket, New York City, 1960s
17 of 22
![Shiro kuramata panace e rug](http://images.ctfassets.net/nonm77rtn1g8/4wGcVdJjMuGcWkwPIKeMkg/be1aab2e1868c416ae25220adb8066b7/Shiro_Kuramata__Panace__e_Rug.jpg?w=1000&q=70)
Shiro Kuramata
Panacée Rug
18 of 22
![Steven meisel with kirsty hume and amber valletta vogue september 2008](http://images.ctfassets.net/nonm77rtn1g8/4qJfOHUtK5L9ASEGU1Qg60/47a856f9da07ea835373b0e30ca35d81/Steven_Meisel_with_Kirsty_Hume_and_Amber_Valletta__Vogue_September_2008.jpg?w=1000&q=70)
Steven Meisel
Kirsty Hume and Amber Valletta, American Vogue, September 2008
19 of 22
![Tom friedman care package manipulated 2008](http://images.ctfassets.net/nonm77rtn1g8/6O0WDGD6srtuGXJ4Xhqdnn/c9a08a151680b1cb60a89aa8f366b0da/Tom_Friedman__Care_Package__Manipulated___2008_.jpg?w=1000&q=70)
Tom Friedman
Care Package, 2008
20 of 22
![Tom sachs shopping cart chair 1993](http://images.ctfassets.net/nonm77rtn1g8/66XWRdeFhgQBSt9SOGC0RF/b30b91835a4ea868a4e96663e149d727/Tom_Sachs__Shopping_cart_chair___1993.jpg?w=1000&q=70)
Tom Sachs
Shopping Cart Chair, 1993
21 of 22
![Twiggy wearing ysl tunic pyjamas with pink and blue flowers embroidered on lace edged in pink linen. by avedon. vogue 1968](http://images.ctfassets.net/nonm77rtn1g8/1fs2jj0ePvsU3Io6qzAUL1/cc1a7c25dd4f4f00d333705d4149ce42/Twiggy_wearing_YSL_tunic_pyjamas_with_pink-and-blue_flowers_embroidered_on_lace__edged_in_pink_linen._by_Avedon._Vogue_1968.jpg?w=1000&q=70)