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Gucci S/S 2018

Art / Architecture / Design / Fashion

Gucci

Spring/Summer 2018

The fashion world loves a revival. Just three years into his remarkable revitalization of Gucci following Frida Giannini’s abrupt exit in early 2015, creative director Alessandro Michele has made the Italian house one of the most talked-about brands on the planet, pulling from an overflowing zeitgeist of eccentric design narratives season after season.

Posted April 1st, 2018 By Colby Mugrabi

Michele, who was plucked internally from the design studio, having been Gucci’s director of leather goods since 2006 and then associate creative director under his predecessor, re-imagined the role of chief designer, envisioning as a job for himself that surpasses clothing. With an idiosyncratic aesthetic and a unique curatorial vision that involves mixing the past, present and future, Michele’s runway shows are more than collections, they are physical embodiments of his creative process; singular visions that are neither clear nor concise, yet somehow, make sense. Spring/summer 2018 was no exception, with an excessive selection of references ranging from the glitter and glamour of 1970s rock and roll, coupled with 1980s exaggeration, offset by heritage prints, retro florals, Japanese Koi fish, oriental closures, and an homage to Coco Chanel and the Disney channel, there was enough variety for even the pickiest of eaters, or in this case, Gucci fans, which have come to make up a majority of high fashion consumers. Whether you support the buzzed-about Gucci world this mastermind, fashion savant has created, his efforts and consistency are commendable.