A symbolic new chapter for the Gucci consumer and creative director Alessandro Michele’s vision of the Italian house he revolutionized a mere five years ago, the brand’s spring/summer 2020 collection was a contemporary reimaging of his trademark desings, iconic eccentricities and highly stylized runway looks.
The show commenced with a parade of models – male and female – outfitted in all white ensembles, moving uniformly down a kinetic runway; a symbolic, visual pallet cleanser for the collection to come. As color, patterns and varrying silhouettes emerged from backstage, it was clear that Michele was taking a ‘sex sells’ approach to the season. Not in an overtly errotic, body-con fashion, of course, but rather an illumination of the sexy that exists in the strange. Michele’s collection urges the viewer to consider that perhaps quirk doesn’t negate sex appeal, and there may even be something quite errotic about the self expression of eccentricity – the key to a true moment of paradox is the revelation that the two ends are closer than we perceived.
Sexy-by-way-of-erotica manifested itself through whips and choker necklaces, as well as sheer fabrics, lace slips, and flattering silhouettes. Meanwhile, the collections more ‘subdude’ ensembles were monocromatic, vibrant dresses, and colorful, patterned suits, styled with the season’s standout oversized eyewear and complimnetary, chunky chains.
An element of Michele’s ‘genius’ must lie in his mastery of balancing provocative, forward thinking designs while paying homage to the brand’s roots. Here, the designer heard the cries of “But what will he do next?” and chose to introduce a new aesthetic and direction. Still, he nods towards the brand’s former creative directors, not through delicate florals and horsebits, but by way of throwback homages. Michele takes inspiration from what he sees as the brand’s “good old days,” the 70s and the 90s. The collection is rooted in silhouette and strategically bold colors, including ‘Gucci Red’ and ‘Gucci Green’. Labels are highlighted in a whoopsie-daisy sort of wink with tags stitched onto the outside of garments – a la Martin Margiela. This, by the way, is among several examples of how the collection shows off an ability to be both artful and marketable.
So, as we head into the Spring of 2020 and look to Gucci for guidance, consider this show a message from the messiah. First, he cleansed our pallette of the ‘Michele Gucci’ we thought we knew all to well, and brought us something quite wonderfully new. Reach for those sheer fabrics, 70s suits, fun silhouettes and color combinations. Bend the lines of gender and rules. Be sexy AND be strange.
![Gucci ss 2020 muse board](http://images.ctfassets.net/nonm77rtn1g8/7gcwZmkYpK4JFEnKQhHIyy/48c58c086ce478d17829888dde3e1e7b/Gucci_SS_2020_Muse_Board.jpg?w=1000&q=70)
References
- 1
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David Hammons
Spade with Chains, 1973
![David hammons spade with chains 1973](http://images.ctfassets.net/nonm77rtn1g8/4mXVL2WAEczgEmocv4l5kO/ae55eded919bb3ea92e27245e25b1892/David_Hammons__Spade_with_Chains__1973.jpg)
Gustav Klimt
Adele Bloch-Bauer I, 1907
![Gustav klimt adele bloch bauer i 1907](http://images.ctfassets.net/nonm77rtn1g8/ZebHY1yDl7EenXgLu1w1D/d2143eda1c32af372af458044228248c/Gustav_Klimt__Adele_Bloch-Bauer_I__1907.jpg)
Edith Head
Pictured in her Famous Eyeglasses, 1955
![Edith head pictured in her famous eyeglasses 1955](http://images.ctfassets.net/nonm77rtn1g8/5xu75hENYaVLYmtfKCyxEm/6d35350f62ccce170f304558e0d11045/Edith_Head__Pictured_in_her_Famous_Eyeglasses__1955.jpg)
Maurizio Cattelan
Solid-gold Toilet to be Installed at the Guggenheim Museum in May 2016
![Maurizio cattelan solid gold toilet to be inistalled at the guggenheim museum in may 2016](http://images.ctfassets.net/nonm77rtn1g8/2i9TiPxXWSvztTofhQ6Wfs/f33f54ee43cba44ec6db274b3bdf27da/Maurizio_Cattelan__Solid-gold_toilet_to_be_inistalled_at_the_Guggenheim_Museum_in_May_2016.jpg)
Yves Saint Laurent
Evening Gown, Fall/Winter 1968 Couture
![Yves saint laurent evening gown autumn winter 1968 haute couture](http://images.ctfassets.net/nonm77rtn1g8/6zJTMPVT4KU0BZJCZbxLZf/e22678346fd529122934fc5e9bd12050/Yves_Saint_Laurent__Evening_Gown__Autumn-Winter_1968_haute_couture.jpg)
Richard Avedon
Harper's Bazaar, April 1965
![Richard avedon harper s bazaar april 1965](http://images.ctfassets.net/nonm77rtn1g8/4kGgQq9KN24jvO6KbB4ttn/57fabec763e201a07b0ad5222f0e80ab/Richard_Avedon__Harper_s_Bazaar__April_1965.jpeg)
Kem Weber
Armchair, 1928-29
![Kem weber armchair 1928 29](http://images.ctfassets.net/nonm77rtn1g8/1Mn1nXlNGQAcgqKcqdVBj1/c412a5f2275fdef8db9115eb6de5f75e/Kem_Weber__Armchair__1928-29.jpg)
Mark Flood
Nude in Forest, 2010
![Mark flood nude in forest 2010](http://images.ctfassets.net/nonm77rtn1g8/4G4G32y4CuBChaO3wvbQL1/61ea6a878a061efc634e6afd3e078205/Mark_Flood__Nude_in_Forest__2010.jpg)
Matthew Barney
CREMASTER 4, 1994:95
![Matthew barney cremaster 4 1994 95](http://images.ctfassets.net/nonm77rtn1g8/2dhZkJc9Vbv5loVQtSP5pV/954dccfdfca9cedb745793dc2ba6f41a/Matthew_Barney__CREMASTER_4__1994_95.jpg)
Bob Mackie
Mitzi Gaynor in first "Nude" dress, 1968
![Mitzi gaynor in bob mackie s first nude dress 1968](http://images.ctfassets.net/nonm77rtn1g8/3kFQku2vnBrJJrOBSRZwDl/ab0b9da79b8f48fc6edd2f67532d0bff/Mitzi_Gaynor_in_Bob_Mackie_s_first__Nude__dress__1968.jpg)
Philippe Parreno
‘Speechbubbles’, 1997-now
![Philippe parreno speechbubbles 1997 now](http://images.ctfassets.net/nonm77rtn1g8/4ynj8ZNmXvVEIN2ibLAJQM/0c4c1dc8c05f354050404f2150eb7e5e/Philippe_Parreno_____Speechbubbles_____1997-now_.jpg)
Post-Byzantine Churches
Aegean Islands
![Post byzantine churches of the aegean islands](http://images.ctfassets.net/nonm77rtn1g8/5Ivvpr0S2nn8NF7HFYQcdt/8724e52727d17e017e5776c5c7234ecb/Post-Byzantine_churches_of_the_Aegean_islands.jpg)
Rudi Gernreich
Peggy Moffitt in the 'Topless Swimsuit', 1964
![Rudi gernreich peggy moffitt in the topless swimsuit 1964](http://images.ctfassets.net/nonm77rtn1g8/7uk7kNHl8ewUyhGrI7UxfD/53e6eb5cfeb2acacaa85903157a5a35a/Rudi_Gernreich__Peggy_Moffitt_in_the__Topless_Swimsuit___1964.jpg)
Rudi Gernreich
Circle Dress, 1970s
![Rudi gernreich circle dress 1970s](http://images.ctfassets.net/nonm77rtn1g8/2WntK7ImfXWqz6wA1ELqet/c140f366e35ec65b2c009daae8c766f8/Rudi_Gernreich__Circle_Dress__1970s.jpg)
Sol LeWitt
Modular Cube, 1966
![Sol lewitt modular cube 1966](http://images.ctfassets.net/nonm77rtn1g8/56xVyCvu5UGfOIlZYJw9up/9c5b9ecb25b6de116ca35d05d47c8e86/Sol_LeWitt__Modular_Cube__1966.png)
Sol LeWitt
Münster Pyramid, 1987
![Sol lewitt mu nster pyramid 1987](http://images.ctfassets.net/nonm77rtn1g8/6i8mymHPoukCMPjc0wFWfp/9196f219c098a3c8c42d60e8a97c2983/Sol_LeWitt__Mu__nster_Pyramid__1987.jpg)
Tupac Shakur
Vibe Magazine Cover Image, February 1994
![Tupac shakur vibe magazine cover image february 1994](http://images.ctfassets.net/nonm77rtn1g8/tZdsVqUeQRfKyKIRWPRkd/bea3f6c6c392a00300b849290767eed2/Tupac_Shakur__Vibe_Magazine_Cover_Image__February_1994.jpg)
Walter De Maria
The New York Earth Room, 1977
![Walter de maria the new york earth room 1977](http://images.ctfassets.net/nonm77rtn1g8/2OAyr3dnkeHX2IQCFbmX1h/daa2d917c31b08382ac63ee11e991f79/Walter_De_Maria__The_New_York_Earth_Room__1977.jpg)
Yves Klein
Portrait Relief of Arman, (PR 1), 1962
![Yves klein portrait relief of arman pr 1 1962](http://images.ctfassets.net/nonm77rtn1g8/47gwWBBpDB7ztTIvTzEhNI/3af99c90c771605c0c23620d40a3260d/Yves_Klein__Portrait_Relief_of_Arman___PR_1___1962.jpg)
Maurizio Cattelan
Untitled, 2007, Taxidermied horses, Installation view of Kaputt, Fondation Beyeler
![Maurizio cattelan untitled 2007 taxidermied horses installation view of kaputt fondation beyeler](http://images.ctfassets.net/nonm77rtn1g8/7eZSti0iQKmVBjHc76kZOI/d2725cf7e4c808cf91fbe798734ed974/Maurizio_Cattelan__Untitled__2007__Taxidermied_horses__Installation_view_of_Kaputt__Fondation_Beyeler.jpg)
References
![David hammons spade with chains 1973](http://images.ctfassets.net/nonm77rtn1g8/4mXVL2WAEczgEmocv4l5kO/ae55eded919bb3ea92e27245e25b1892/David_Hammons__Spade_with_Chains__1973.jpg?w=1000&q=70)
David Hammons
Spade with Chains, 1973
1 of 20
![Gustav klimt adele bloch bauer i 1907](http://images.ctfassets.net/nonm77rtn1g8/ZebHY1yDl7EenXgLu1w1D/d2143eda1c32af372af458044228248c/Gustav_Klimt__Adele_Bloch-Bauer_I__1907.jpg?w=1000&q=70)
Gustav Klimt
Adele Bloch-Bauer I, 1907
2 of 20
![Edith head pictured in her famous eyeglasses 1955](http://images.ctfassets.net/nonm77rtn1g8/5xu75hENYaVLYmtfKCyxEm/6d35350f62ccce170f304558e0d11045/Edith_Head__Pictured_in_her_Famous_Eyeglasses__1955.jpg?w=1000&q=70)
Edith Head
Pictured in her Famous Eyeglasses, 1955
3 of 20
![Maurizio cattelan solid gold toilet to be inistalled at the guggenheim museum in may 2016](http://images.ctfassets.net/nonm77rtn1g8/2i9TiPxXWSvztTofhQ6Wfs/f33f54ee43cba44ec6db274b3bdf27da/Maurizio_Cattelan__Solid-gold_toilet_to_be_inistalled_at_the_Guggenheim_Museum_in_May_2016.jpg?w=1000&q=70)
Maurizio Cattelan
Solid-gold Toilet to be Installed at the Guggenheim Museum in May 2016
4 of 20
![Yves saint laurent evening gown autumn winter 1968 haute couture](http://images.ctfassets.net/nonm77rtn1g8/6zJTMPVT4KU0BZJCZbxLZf/e22678346fd529122934fc5e9bd12050/Yves_Saint_Laurent__Evening_Gown__Autumn-Winter_1968_haute_couture.jpg?w=1000&q=70)
Yves Saint Laurent
Evening Gown, Fall/Winter 1968 Couture
5 of 20
![Richard avedon harper s bazaar april 1965](http://images.ctfassets.net/nonm77rtn1g8/4kGgQq9KN24jvO6KbB4ttn/57fabec763e201a07b0ad5222f0e80ab/Richard_Avedon__Harper_s_Bazaar__April_1965.jpeg?w=1000&q=70)
Richard Avedon
Harper's Bazaar, April 1965
6 of 20
![Kem weber armchair 1928 29](http://images.ctfassets.net/nonm77rtn1g8/1Mn1nXlNGQAcgqKcqdVBj1/c412a5f2275fdef8db9115eb6de5f75e/Kem_Weber__Armchair__1928-29.jpg?w=1000&q=70)
Kem Weber
Armchair, 1928-29
7 of 20
![Mark flood nude in forest 2010](http://images.ctfassets.net/nonm77rtn1g8/4G4G32y4CuBChaO3wvbQL1/61ea6a878a061efc634e6afd3e078205/Mark_Flood__Nude_in_Forest__2010.jpg?w=1000&q=70)
Mark Flood
Nude in Forest, 2010
8 of 20
![Matthew barney cremaster 4 1994 95](http://images.ctfassets.net/nonm77rtn1g8/2dhZkJc9Vbv5loVQtSP5pV/954dccfdfca9cedb745793dc2ba6f41a/Matthew_Barney__CREMASTER_4__1994_95.jpg?w=1000&q=70)
Matthew Barney
CREMASTER 4, 1994:95
9 of 20
![Mitzi gaynor in bob mackie s first nude dress 1968](http://images.ctfassets.net/nonm77rtn1g8/3kFQku2vnBrJJrOBSRZwDl/ab0b9da79b8f48fc6edd2f67532d0bff/Mitzi_Gaynor_in_Bob_Mackie_s_first__Nude__dress__1968.jpg?w=1000&q=70)
Bob Mackie
Mitzi Gaynor in first "Nude" dress, 1968
10 of 20
![Philippe parreno speechbubbles 1997 now](http://images.ctfassets.net/nonm77rtn1g8/4ynj8ZNmXvVEIN2ibLAJQM/0c4c1dc8c05f354050404f2150eb7e5e/Philippe_Parreno_____Speechbubbles_____1997-now_.jpg?w=1000&q=70)
Philippe Parreno
‘Speechbubbles’, 1997-now
11 of 20
![Post byzantine churches of the aegean islands](http://images.ctfassets.net/nonm77rtn1g8/5Ivvpr0S2nn8NF7HFYQcdt/8724e52727d17e017e5776c5c7234ecb/Post-Byzantine_churches_of_the_Aegean_islands.jpg?w=1000&q=70)
Post-Byzantine Churches
Aegean Islands
12 of 20
![Rudi gernreich peggy moffitt in the topless swimsuit 1964](http://images.ctfassets.net/nonm77rtn1g8/7uk7kNHl8ewUyhGrI7UxfD/53e6eb5cfeb2acacaa85903157a5a35a/Rudi_Gernreich__Peggy_Moffitt_in_the__Topless_Swimsuit___1964.jpg?w=1000&q=70)
Rudi Gernreich
Peggy Moffitt in the 'Topless Swimsuit', 1964
13 of 20
![Rudi gernreich circle dress 1970s](http://images.ctfassets.net/nonm77rtn1g8/2WntK7ImfXWqz6wA1ELqet/c140f366e35ec65b2c009daae8c766f8/Rudi_Gernreich__Circle_Dress__1970s.jpg?w=1000&q=70)
Rudi Gernreich
Circle Dress, 1970s
14 of 20
![Sol lewitt modular cube 1966](http://images.ctfassets.net/nonm77rtn1g8/56xVyCvu5UGfOIlZYJw9up/9c5b9ecb25b6de116ca35d05d47c8e86/Sol_LeWitt__Modular_Cube__1966.png?w=1000&q=70)
Sol LeWitt
Modular Cube, 1966
15 of 20
![Sol lewitt mu nster pyramid 1987](http://images.ctfassets.net/nonm77rtn1g8/6i8mymHPoukCMPjc0wFWfp/9196f219c098a3c8c42d60e8a97c2983/Sol_LeWitt__Mu__nster_Pyramid__1987.jpg?w=1000&q=70)
Sol LeWitt
Münster Pyramid, 1987
16 of 20
![Tupac shakur vibe magazine cover image february 1994](http://images.ctfassets.net/nonm77rtn1g8/tZdsVqUeQRfKyKIRWPRkd/bea3f6c6c392a00300b849290767eed2/Tupac_Shakur__Vibe_Magazine_Cover_Image__February_1994.jpg?w=1000&q=70)
Tupac Shakur
Vibe Magazine Cover Image, February 1994
17 of 20
![Walter de maria the new york earth room 1977](http://images.ctfassets.net/nonm77rtn1g8/2OAyr3dnkeHX2IQCFbmX1h/daa2d917c31b08382ac63ee11e991f79/Walter_De_Maria__The_New_York_Earth_Room__1977.jpg?w=1000&q=70)
Walter De Maria
The New York Earth Room, 1977
18 of 20
![Yves klein portrait relief of arman pr 1 1962](http://images.ctfassets.net/nonm77rtn1g8/47gwWBBpDB7ztTIvTzEhNI/3af99c90c771605c0c23620d40a3260d/Yves_Klein__Portrait_Relief_of_Arman___PR_1___1962.jpg?w=1000&q=70)
Yves Klein
Portrait Relief of Arman, (PR 1), 1962
19 of 20
![Maurizio cattelan untitled 2007 taxidermied horses installation view of kaputt fondation beyeler](http://images.ctfassets.net/nonm77rtn1g8/7eZSti0iQKmVBjHc76kZOI/d2725cf7e4c808cf91fbe798734ed974/Maurizio_Cattelan__Untitled__2007__Taxidermied_horses__Installation_view_of_Kaputt__Fondation_Beyeler.jpg?w=1000&q=70)