You can take a brand out of America but you can’t take America out of a brand. New York-based fashion house Proenza Schouler presented their fall/winter 2018 collection during the Paris haute couture calendar in January, their second consecutive show in Europe’s fashion capital.
Perhaps not so ironically, the cornerstone of this season’s collection was handicraft, but not the elaborate type that women are accustomed to seeing at lavish, couture defiles. Instead, creative directors Jack McCollough and Lazaro Hernandez took a journey back to the 1970s American West. California’s Hippie movement and women’s liberation were jumping off points for the design duo, as were classic Americana textiles, Western patchwork, and old-fashioned craft. The designers stayed true to the brand’s relaxed-yet-sophisticated hallmark silhouettes, working in neo-hippy citations through pops of tie-dye, macramé, unique prints, and woven leather. Despite the show’s bohemian focus, the designers never lost sight of the brand’s core customer, working in luxurious textures, tailored overcoats, rich detailing and statement accessories, making for a masterfully eclectic collection that Proenza’s girls are sure to covet.
![Proenza schouler fw18 muse board](http://images.ctfassets.net/nonm77rtn1g8/5AwxtfX7ywyqyi8E2MUQQ8/9bec6104fec2d530480dceb1a30bc213/Proenza_Schouler_FW18_Muse_Board.jpg?w=1000&q=70)
References
- 1
- 2
Macrame Crafter
1970s
![70s macrame crafter](http://images.ctfassets.net/nonm77rtn1g8/67I71BXIlOwkcUOWqoM8g4/af2704b4a0472b119532fbfe66472489/70s_macrame_crafter.jpg)
Steven Meisel
Yoga Time, Vogue Italia, September 1999
![Steven meisel yoga time vogue italia september 1999](http://images.ctfassets.net/nonm77rtn1g8/4PAkehDJ5Ky0uiO0ygMoek/df73788c15bdef23823b910730306ecf/Steven_Meisel__Yoga_TIme__Vogue_Italia__September_1999.jpg)
Alex and Lee
Necklace, 1975
![Alex and lee necklace 1975](http://images.ctfassets.net/nonm77rtn1g8/1LtfjxhyhGOWMUeG6CSiCA/effa64c5906955732b81adcb43494dc9/Alex_and_Lee_Necklace__1975.jpg)
Hippie Tree House Village
Hawaii, 1969
![1969 hippie tree house village in hawaii](http://images.ctfassets.net/nonm77rtn1g8/5aEM9mxvGoKAg6EKKOAAaS/d5240c8aa57d0eabb690e1964fd54945/1969_hippie_tree_house_village_in_Hawaii.jpg)
Vogue Italia
1970
![Vogue italia 1970.](http://images.ctfassets.net/nonm77rtn1g8/49ZQzKehWw0uucCQoGaO4i/bb9150f93396fba5629808d7a0255415/Vogue_Italia__1970..jpg)
Hippie Woman
Native Funk & Flash, 1974
![Hippie woman in native funk flash 1974.](http://images.ctfassets.net/nonm77rtn1g8/2MInrTJEXe60KmsQwaCycY/daa9442fe8d1cea6d880c6e0975b9990/Hippie_Woman_in__Native_Funk___Flash___1974..jpg)
Barry Shapiro
Hippie Architecture
![Barry shapiro hippie architecture](http://images.ctfassets.net/nonm77rtn1g8/6faYhmEQLKQcCwM02808sO/6048bc0c60d574bfe425f11edc79b3ed/Barry_Shapiro__Hippie_Architecture.jpg)
Marc Bohan for Christian Dior
1970
![1970 christian dior by marc bohan](http://images.ctfassets.net/nonm77rtn1g8/6BwY485MIw6qoquo0oaGKC/283d41528cc0f23be4b35a087ec2a81d/1970_Christian_Dior_by_Marc_Bohan.jpg)
Alex of Alex and Lee
Feature in Native Funk & Flash, 1974
![Alex of alex and lee featured in native funk flash 1974](http://images.ctfassets.net/nonm77rtn1g8/4oaExUDBcsWIw8G2eqGmqo/236d4d5009c8a0260a2a89f8c0519a3e/Alex_of_Alex_and_Lee_featured_in__Native_Funk___Flash___1974.jpg)
Bruce Goff
Ford Residence, Aurora, Illinois, 1948
![Bruce goff ford residence aurora illinois 1948](http://images.ctfassets.net/nonm77rtn1g8/tfmiZdKl3M4ygeW4cKEeC/a9fd70e7b5f81515a8fd8dd9f4270184/Bruce_Goff__Ford_Residence__Aurora__Illinois__1948.jpg)
Andre Sornay
Dining Table, 1930s
![Andre sornay dining table 1930s](http://images.ctfassets.net/nonm77rtn1g8/4kvC3YTJaweYQYyyumqWIY/2a0c5bd6cb350a339b8a11ce72a857dc/Andre_Sornay__Dining_Table__1930s.jpg)
Eva Hesse
1968
![Eva hesse in 1968](http://images.ctfassets.net/nonm77rtn1g8/AsVqWfsZ0WGow2ooKKIGG/ed8a9cc61da2736d8e1a22e8015a71f6/Eva_Hesse_in_1968.jpg)
Richard Avedon
Jean Shrimpton for Vogue, 1971
![Jean shrimpton by richard avedon. vogue 1971](http://images.ctfassets.net/nonm77rtn1g8/2xo9p3pEGwCASM6uoMoO0O/dba48cee964190a674c768648ee5e016/Jean_Shrimpton_by_Richard_Avedon._Vogue_1971.jpg)
Laurel Burch
Native Funk & Flash, 1974
![Laurel burch in native funk flash 1974](http://images.ctfassets.net/nonm77rtn1g8/3Jkznd90SQqQCacyG4Ay6k/fd75cf3fc0b7602a44038b9b34eacf08/Laurel_Burch_in__Native_Funk___Flash___1974.jpg)
Louise Bourgeois
What Is The Shape Of This Problem?, 1999
![Louise bourgeois what is the shape of this problem detail 1999](http://images.ctfassets.net/nonm77rtn1g8/2tQdwZN2GIeoY8iIOk0wg6/b89e409e1d6a82d8d18af2ca84b86ad1/Louise_Bourgeois__What_Is_The_Shape_Of_This_Problem___detail___1999.jpg)
Lynda Benglis
Latex Floor Painting, Rhode Island, 1969
![Lynda benglis latex floor painting rhode island 1969](http://images.ctfassets.net/nonm77rtn1g8/2UUStR1WdyQsKmgW2qimYm/87d35ddac6bb550ce33f96f80a0cdac6/Lynda_Benglis__latex_floor_painting__Rhode_Island__1969.gif)
Mandala
Tapestry
![Mandala tapestry](http://images.ctfassets.net/nonm77rtn1g8/46tDLLwwQgSoUIqIOUWQ6q/94d292f65608b4735a1a0c75f868e901/Mandala_Tapestry.jpg)
Yves Saint Laurent Collection
Spring/Summer 1970
![Yves saint laurent collection spring summer 1970](http://images.ctfassets.net/nonm77rtn1g8/4tLryKsJCwg6aE2eEWC0IY/269199bd9742bacf86c9227dca66807b/Yves_Saint_Laurent_Collection_spring_summer_1970.jpg)
References
![70s macrame crafter](http://images.ctfassets.net/nonm77rtn1g8/67I71BXIlOwkcUOWqoM8g4/af2704b4a0472b119532fbfe66472489/70s_macrame_crafter.jpg?w=1000&q=70)
Macrame Crafter
1970s
1 of 18
![Steven meisel yoga time vogue italia september 1999](http://images.ctfassets.net/nonm77rtn1g8/4PAkehDJ5Ky0uiO0ygMoek/df73788c15bdef23823b910730306ecf/Steven_Meisel__Yoga_TIme__Vogue_Italia__September_1999.jpg?w=1000&q=70)
Steven Meisel
Yoga Time, Vogue Italia, September 1999
2 of 18
![Alex and lee necklace 1975](http://images.ctfassets.net/nonm77rtn1g8/1LtfjxhyhGOWMUeG6CSiCA/effa64c5906955732b81adcb43494dc9/Alex_and_Lee_Necklace__1975.jpg?w=1000&q=70)
Alex and Lee
Necklace, 1975
3 of 18
![1969 hippie tree house village in hawaii](http://images.ctfassets.net/nonm77rtn1g8/5aEM9mxvGoKAg6EKKOAAaS/d5240c8aa57d0eabb690e1964fd54945/1969_hippie_tree_house_village_in_Hawaii.jpg?w=1000&q=70)
Hippie Tree House Village
Hawaii, 1969
4 of 18
![Vogue italia 1970.](http://images.ctfassets.net/nonm77rtn1g8/49ZQzKehWw0uucCQoGaO4i/bb9150f93396fba5629808d7a0255415/Vogue_Italia__1970..jpg?w=1000&q=70)
Vogue Italia
1970
5 of 18
![Hippie woman in native funk flash 1974.](http://images.ctfassets.net/nonm77rtn1g8/2MInrTJEXe60KmsQwaCycY/daa9442fe8d1cea6d880c6e0975b9990/Hippie_Woman_in__Native_Funk___Flash___1974..jpg?w=1000&q=70)
Hippie Woman
Native Funk & Flash, 1974
6 of 18
![Barry shapiro hippie architecture](http://images.ctfassets.net/nonm77rtn1g8/6faYhmEQLKQcCwM02808sO/6048bc0c60d574bfe425f11edc79b3ed/Barry_Shapiro__Hippie_Architecture.jpg?w=1000&q=70)
Barry Shapiro
Hippie Architecture
7 of 18
![1970 christian dior by marc bohan](http://images.ctfassets.net/nonm77rtn1g8/6BwY485MIw6qoquo0oaGKC/283d41528cc0f23be4b35a087ec2a81d/1970_Christian_Dior_by_Marc_Bohan.jpg?w=1000&q=70)
Marc Bohan for Christian Dior
1970
8 of 18
![Alex of alex and lee featured in native funk flash 1974](http://images.ctfassets.net/nonm77rtn1g8/4oaExUDBcsWIw8G2eqGmqo/236d4d5009c8a0260a2a89f8c0519a3e/Alex_of_Alex_and_Lee_featured_in__Native_Funk___Flash___1974.jpg?w=1000&q=70)
Alex of Alex and Lee
Feature in Native Funk & Flash, 1974
9 of 18
![Bruce goff ford residence aurora illinois 1948](http://images.ctfassets.net/nonm77rtn1g8/tfmiZdKl3M4ygeW4cKEeC/a9fd70e7b5f81515a8fd8dd9f4270184/Bruce_Goff__Ford_Residence__Aurora__Illinois__1948.jpg?w=1000&q=70)
Bruce Goff
Ford Residence, Aurora, Illinois, 1948
10 of 18
![Andre sornay dining table 1930s](http://images.ctfassets.net/nonm77rtn1g8/4kvC3YTJaweYQYyyumqWIY/2a0c5bd6cb350a339b8a11ce72a857dc/Andre_Sornay__Dining_Table__1930s.jpg?w=1000&q=70)
Andre Sornay
Dining Table, 1930s
11 of 18
![Eva hesse in 1968](http://images.ctfassets.net/nonm77rtn1g8/AsVqWfsZ0WGow2ooKKIGG/ed8a9cc61da2736d8e1a22e8015a71f6/Eva_Hesse_in_1968.jpg?w=1000&q=70)
Eva Hesse
1968
12 of 18
![Jean shrimpton by richard avedon. vogue 1971](http://images.ctfassets.net/nonm77rtn1g8/2xo9p3pEGwCASM6uoMoO0O/dba48cee964190a674c768648ee5e016/Jean_Shrimpton_by_Richard_Avedon._Vogue_1971.jpg?w=1000&q=70)
Richard Avedon
Jean Shrimpton for Vogue, 1971
13 of 18
![Laurel burch in native funk flash 1974](http://images.ctfassets.net/nonm77rtn1g8/3Jkznd90SQqQCacyG4Ay6k/fd75cf3fc0b7602a44038b9b34eacf08/Laurel_Burch_in__Native_Funk___Flash___1974.jpg?w=1000&q=70)
Laurel Burch
Native Funk & Flash, 1974
14 of 18
![Louise bourgeois what is the shape of this problem detail 1999](http://images.ctfassets.net/nonm77rtn1g8/2tQdwZN2GIeoY8iIOk0wg6/b89e409e1d6a82d8d18af2ca84b86ad1/Louise_Bourgeois__What_Is_The_Shape_Of_This_Problem___detail___1999.jpg?w=1000&q=70)
Louise Bourgeois
What Is The Shape Of This Problem?, 1999
15 of 18
![Lynda benglis latex floor painting rhode island 1969](http://images.ctfassets.net/nonm77rtn1g8/2UUStR1WdyQsKmgW2qimYm/87d35ddac6bb550ce33f96f80a0cdac6/Lynda_Benglis__latex_floor_painting__Rhode_Island__1969.gif?w=1000&q=70)
Lynda Benglis
Latex Floor Painting, Rhode Island, 1969
16 of 18
![Mandala tapestry](http://images.ctfassets.net/nonm77rtn1g8/46tDLLwwQgSoUIqIOUWQ6q/94d292f65608b4735a1a0c75f868e901/Mandala_Tapestry.jpg?w=1000&q=70)
Mandala
Tapestry
17 of 18
![Yves saint laurent collection spring summer 1970](http://images.ctfassets.net/nonm77rtn1g8/4tLryKsJCwg6aE2eEWC0IY/269199bd9742bacf86c9227dca66807b/Yves_Saint_Laurent_Collection_spring_summer_1970.jpg?w=1000&q=70)